We asked our friends at freedomltd. Freedom hen and stag party planners since 1996 (so they know their stuff) whether they had seen an increase in the popularity of adventure activities and even if their customers were going down this road rather than opting for the boozy afternoon options.
Mike Wood, Freedom MD, told us:
Yes and yes.
There is so much choice, and our customers love that word, that we have definitely seen an obvious shift towards adventure activities in recent times.
Our customers want a party that is fun, maybe a challenge, often something they have never tried before, but above all else to be memorable and that’s why adventure activities are winning hands down.
I’ve seen a trend over the last 5 years in particular with our hen groups opting to get outdoors and have an adventure rather than get pampered!
To give you a few examples our 5 best sellers right now are:
Kayak and Canoe Hire
Multiple Activity Days